How it works with what you already run.
- 01
List the plan
Your local marketing plan becomes a list of placements: banners, signs, flyers, event booths, window displays.
- 02
Photograph it going up
Whoever places it, your vendor or your staff, photographs it from a capture link, with the location.
- 03
Photograph it coming down
A second photo from the same spot closes the run, so the dates are on record.
- 04
Check it against the plan
Each placement is matched to its plan line and its invoice. Missing ones are flagged before you pay.
- 05
Report it
A line-by-line report you can hand your franchisor or ad co-op.
The plan, then the placement.
Every line of your local plan gets a photo where it ran, so the spend you report has proof behind it.
Local spend you can show, line by line.
- Your local marketing plan as a list of placements
- A photo from each vendor or staff member where it ran
- Up and down dates, matched to the invoice
- A report you can hand your franchisor or ad co-op
- Missed placements flagged before you pay for them
- Proves
- Each placement was where the plan says, on the dates it was photographed going up and coming down.
- What we won't do
- It proves where and when a placement ran, not how many people saw it.
- It covers physical placements. Digital ads have their own reports.
- In early access: we're running it with a first group of franchise owners.
A receipt for every placement.
One proof per placement: the plan, the photo where the ad actually went up, and the dates it ran.
The banner went up on the 3rd and came down on the 30th, both shot from the same spot.
- Task
- Banner · Main St corner
- Requested by
- Local marketing plan · Q4
- Work by
- Your sign vendor
- Checked by
- Plan + photos + policy
- Evidence
- Up 11/03 · down 11/30 photos
- Scope
- Placement at capture · not views
- Decision
- Accepted
- Spend
- Matched to the invoice
STATUS: FINAL
Questions franchise owners ask
Does this prove the ads worked?
No. It proves they ran where and when you paid for. Results come from your sales and your marketing reports.
What about digital ads?
This covers physical placements: signs, banners, flyers, event booths and window displays. Digital ads have their own reports.
Who takes the photos?
Whoever places it: your sign vendor, a flyer crew or your staff, from a guided capture link.
Related.
- Early accessFranchisesLive everywhere, on day one.Your launch guide becomes a shot list. Each store photographs its set on launch morning, and anything missing comes back as a task.See how it works
Media & advertisingProof of posting buyers can check.Installers capture each face as it goes up. The campaign report becomes a list of receipts, with only the exceptions to read.See how it works
Early access
Show your local spend, line by line.
Two minutes: your locations, your local marketing requirement and how you report it today.